Massage used to only be available at high-end spas or health clubs. Some people viewed it as a luxury for the wealthy or a code word for illegal activities. Now massage is widely available and viewed as an important tool in promoting mental and physical health.
According to the AMTA Consumer Survey, 67 percent of individuals surveyed claim their primary reason for receiving a massage in the previous 12 months was medical (41 percent) or stress (26 percent) related.